12
Vulval Lesion Excision
$ 6000
$ 1200
13
Vaginal & Perinial plastic surgery
$ 9450
$ 1890
14
Posterior Repair - Prolapse Operation
$ 9000
$ 1800
15
Salpingo-oophorectomy - Ectopic Pregnancy
$ 4950
$ 990
16
Vaginal and Vulval Warts - Removal
$ 3900
$ 780
17
Cervical Cyst
$ 3000
$ 600
18
Placement/Insertion of IUCD
$ 750
$ 150
India’s low-cost, world-class, affordable, top rated, healthcare facilities- accredited, certified hospitals and clinics attract and receive global patients from over 40 countries for the personalized medical care in cost effective manner. This unique blend of top class medical healthcare expertise for Gynaecology and Obstetric treatment and care procedures and other medical health care procedures at attractive and affordable prices is the most important factor in a constant annual growth rate of 30% in Medical tourism to India. There are many reasons contributing towards this huge medical healthcare cost differential and Gynaecology treatments at reduced rates, the most important of these factors are:
The discounted health care for Obstetrics and Gynaecology- surgical treatment procedures abroad in India and the low prices does not mean low on the quality of healthcare. In fact the healthcare technologies in India are at par with that provided by the healthcare facilities in any advanced country, using exactly the same advanced technology, machines and equipments as used in USA or Europe thereby delivering similar or even better success rates. Adherence to the highest quality standards of healthcare by competent board certified Gynecologists- Gynecology surgeons, Gynecology doctors, specialty surgeons for Laparoscopy Gynaecology surgery procedures with priority treatment (medical surgery treatment without wait list) and personalized attention by top Gynecologist- Gynecology surgeons, doctors and physicians- Gynecology medical surgery consultants positions India as the best alternative healthcare destination for nations with high medical care costs.
Many of the world’s popular cosmetics brands entered the Indian market in the 1990s as the Indian market opened up to foreign companies. The cosmetics and personal care industry has been growing at an average rate of 15-20 % for the last few years. Growth has come mainly from the low and medium-priced categories, which account for 90 % of the cosmetics market in terms of volume.
The current size of the Indian cosmetic market is approximately US$ 600 million. Of this, the fastest growing segment is color cosmetics, accounting for around US$ 60 million of the market. Industry sources estimate a rapid growth rate of 20 % per annum across different segments of the cosmetics industry reflecting an increasing demand for all kinds of beauty and personal care product. Growth has come mainly from the low and medium-priced categories that account for 90 % of the cosmetics market in terms of volume.
Even with a 20 % average growth rate, the per capita consumption of cosmetics is very low in India. Current per capita expenditure on cosmetics is approximately US$ 0.68 cents as compared to US$ 36.65 in other Asian countries. Cosmetic companies in India are placing increasing emphasis on market research and targeting new market segments such as teenagers, men and young women. Fragrances and color cosmetics constitute the high growth segments. Nail enamels and lipsticks account for around 65 % of total color cosmetic sales in India. Lakme, a brand originally introduced by the Tata group of India, now bought over by Hindustan Lever (HLL) of the Unilever group, Tips & Toes, another domestic player, and Revlon dominate the US$ 60 million color cosmetics market. Multinationals, Revlon of the U.S. and L'Oreal's Maybelline has a dominant share of the small premium lipsticks and nail enamels market. Mass-market products account for a major share, while the premium segment accounts only for a mere 9 % in lipsticks and 5 % in nail enamels. Lipsticks account for nearly a third of the market at US$ 21 million, while the market for nail enamels is estimated at around US$ 23 million. The color cosmetics segment is very competitive and has a high penetration level of 80 %. Most other cosmetic products are estimated to be used by less than 40 % of the consumers.
The prestige fragrance market, which has seen a steady influx of foreign brands, is currently estimated at US$ 20 million and is mainly bought by the affluent sections. An average annual growth rate of 15 % has been estimated for this segment for the next few years. The body spray category is the fastest growing segment within the fragrance category. The body spray market is estimated at approximately 20 million cans per annum and it is estimated to increase to 100 million cans by 2007.
The skin care market in India is estimated at US$ 180 million. Within the last decade, this segment has seen many consumers slowly shift from the mass to the premium end of the market. The penetration rate is high in the skin-care segment as compared to color cosmetics. In the skin-care segment, price and volume played an equal role in value growth. The major players in this segments are Lakme, Ponds, and Fair & Lovely of the HLL group with a 50 % market share, followed by players such as J.L. Morison that markets the Nivea range of products in India, Godrej and Revlon. The size of the hair care market in India is estimated at more than US$ 200 million, 50 % of which interestingly comes from sales of shampoo. International companies like Unilever through its subsidiary, Hindustan Lever (Sunsilk, Organics, Clinic, and Lux); and Procter & Gamble (with brands such as Pantene, Head & Shoulders) dominate the shampoo market in India with approximately 58 and 20 % market share respectively.
The Shahnaz and the Biotique brands dominate the premium herbal cosmetics segment in India, estimated at USD 100 million
The Indian cosmetic market, which has been traditionally a stronghold of a few major Indian players like Lakme, and Ponds has seen a lot of foreign entrants to the market within the last decade. India is a very price sensitive market and the cosmetics and personal care product companies, especially the new entrants have had to work out new innovative strategies to suit Indian preferences and budgets to establish a hold on the market and establish a niche market for themselves.
Given the price-sensitivity of the Indian consumer who do not normally prefer to fork out a large sum at one time, many cosmetic companies launched their products in smaller pack sizes to make them more affordable. HLL and Revlon were the first to introduce small pack sizes. Revlon introduced its small-range of 8 ml nail polishes and lipsticks, and was soon followed it its strategy by major Indian companies as well.
Stiff competition in the cosmetics market also saw an increase in the range of new products being introduced for newer application concepts in the last few years that provides the international companies with the scope to expand. In the skin-care segment, from just creams and moisturizers, there has been a upgrade to value-added products such as under-eye wrinkle removing creams, dark circle removing creams toners, sunscreen lotions, fairness creams, and many more. The color cosmetics market saw new products such as smudge-proof lipsticks and mascaras, liquid lip color, and long-stay lipsticks being introduced. These specialized applications led to growth in volumes and also enabled companies to price the products at a premium, driving up value growth.
Service marketing strategies, such as point-of-sale advice and beauty counseling have shown to boosts sales of cosmetics and personal care products and driven growth in the Indian market. Beauty counselors or advisors at retails outlets have been very successful in gaining attention, creating product awareness and overcoming consumers lack of familiarity with, and fears about many cosmetics and personal care products such as home hair permanents and color cosmetics. Some companies such as Lakme have even set up exclusive Lakme beauty parlors at major cities in India through the franchisee route. Major herbal cosmetics brands such as Shahnaz Hussain and Biotique also operates chains of salons through franchisees and offer specialized training courses to customers.
L'Oreal markets its range of specialized hair care products exclusively through salons and beauty parlors. L'Oreal currently is the only company in the market that has a hair color range tailored exclusively for parlors. The company was also the first to introduce modern hair color and shampoos for colored hair in the Indian market.
A strong brand promotional campaign, good distribution network, constant product innovation and quality improvement, and the ability to provide a variety of quality products are some of the major reasons for the success of most companies.
HLL, is currently India's largest cosmetics and personal care products producer and its brands has the dominant share (more than 50 %) in segments such as personal wash, skin care, shampoos, lipsticks and nail polish.
3.2.3
Sales Prospects
The growing Indian cosmetics market offers promising opportunities for international brands. The growth rate in the cosmetics market reflects an increasing demand for beauty care products in India. The most promising segments for international companies to pursue are perfumes and fragrances, and specialized/professional skin care and hair care products. The fastest growing market is however color cosmetics, which account for US$ 60 million of the total market.
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India is the world's 2nd largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. With India's food production likely to double in the next decade, there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in areas of Canning, Dairy and Food Processing, Specialty Processing, Packaging, Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables, Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-sectors of the food processing industry. Health food and health food supplements are other rapidly rising segments of this industry. |
The US$ 1.80 billion carbonated drinks category are expected to face the heat of the rising competition this summer from categories falling under the health umbrella. At present, these categories are juice and juice-based drinks, energy and sports drinks, malted beverages, probiotic drinks and bottled water. |
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The key factors below have been instrumental in driving growth and investment for the Indian food industry:
International food brands such as Nissin Food Products Co. Ltd, Perfetti Van Melle India Cofitos, etc. have already made successful forays in India.
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The Government has declared food processing a priority introducing a number of progressive measures to set up and modernize food processing units, create infrastructure, support research and development and human resource development.
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| 5. PHYSIOTHERAPY AND REHABILITATION IN INDIA |
5.1Summary |
Increasing road accidents, needs of the senior citizens, inadequate health care facilities for the poor and rural Indians, increasing health awareness by the affluent and middle income Indians, all contribute to the boom in the industry of physiotherapy and rehabilitation. Demand for physiotherapy and rehabilitation equipments continues to increase in India with a rapid change in the life styles and work demands. Several international firms are already present in India selling their physiotherapy and rehabilitation equipments. Indian firms also manufacture a range of P&R equipment for both domestic and export markets. Almost all the private hospitals in India are having a separate department for P&R. The Government of India (GOI) continues to liberalize trade regulations and currently allows the importation of all medical equipment and instruments, including P&R. U.S. companies are encouraged to appoint technically strong agents and distributors to sell their products and technologies in India, and participate in leading trade exhibitions to create market and product exposure The total market size of orthopedic/prosthetic goods of all types was $241 million in 2004, which is estimated to reach $252 million during the current year. This is projected to reach $263 during 2006 and further to $302 by 2009. A fast changing food habits, and life-styles have resulted in various types of disabilities in India. Inadequate intake of micronutrients such as iodine, vitamins and iron, particularly in the rural areas, is another major cause of avoidable disabilities. Large section of the poor Indians, particularly the slum dwellers and rural poor, live in unhygienic conditions without adequate medical support. They become vulnerable to preventable disabilities, including orthopedic disabilities. Physiotherapy treatment becomes essential to continue the fast pace of work life. The domestic demand for healthcare services has grown from an estimated $4.8 billion in 1991 to $22.8 billion in 2002, and contributed an impressive 5.2 % to India’s GDP in 2002. The healthcare service is expected to generate revenue of $47 billion by 2012 (accounting for an estimated 6.2 to 7.5 % of the GDP by 2012). The Indian population of one billion is growing at a rate of 2.5 % per year. Of that total, about 100-150 million have the demand for, and the discretionary income to purchase, private health care services. Many in the growing “middle income" segment look for international quality medical services in private super-specialty hospitals and this trend is likely to continue for the next five years and beyond. |
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5.2 Market Trends |
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In the private sector, several multi-specialty hospitals perform orthopedic surgeries and treatment and these hospitals maintain a P&R unit to service its patient population. Apollo Hospitals Group, MIOT Hospital, Chennai, Indian Spinal Injuries Centre, New Delhi, Sri Ramachandra Medical College and Research Institute, Chennai, Manipal Hospital, Bangalore are some of the leading private sector hospitals maintaining orthopedic and P&R facilities. Large industrial houses, including the Tatas, Birlas, and Hindujas, have also established major multi-specialty hospitals in the country. Several other private sector hospital projects are in various stages of development. These developments are expected to support the demand for P&R products. In their efforts to stay competitive and to attract patients for treatment, many Indian private sector hospitals are going through International Standards Organization (ISO) programs to maintain and to document the service. These ISO programs generally require the use of top-of-the-line instruments and equipment at all levels. |
5.3
Competition |
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Aporhecaries Sundries Manufacturing Company (ASCO), Atlas Surgical Company, Kay & Company, Narang Enterprises, Wadia Group, Electrocare Systems and Services, are some of the leading manufacturers of P&R related equipment in India. These firms are seeking new business opportunities via joint ventures. Artificial Limbs Manufacturing Corporation (ALIMCO), Kanpur, manufactures and sells aids such as wheel chairs to disabled persons. ALIMCO maintains four additional production facilities to increase the production capacity. The P&R sector is at a budding stage in India and hence provides excellent opportunities for various international players to expand. |
5.4
End Users |
| The Government of India places a high priority on the development of India's healthcare sector. The Union government, state government and private sector hospitals are the largest end-users of medical equipment and systems, including P&R. Private sector hospitals are also major end users of P&R. |
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