WHY INDIA
   
1. INDIAN HEALTHCARE SCENARIO

1.1 Investments
1.2 Private Healthcare
1.3 Dentistry in India
1.4 Medical Equipments & IT
1.5 Medical tourism
1.6 Ratings
 
   
 
   
2. PHARMACEUTICALS, NUTRACEUTICALS & BIOTECHNOLOGY IN INDIA

2.1 Growth
2.2 CRAMS
2.3 Generics
2.4 Drug Master Fillings (DMFs)
2.5 Nutraceuticals in India
2.6 Biotech Industry in India
2.7 Investments in Biotech sector
2.8 Mergers & Acquisitions
2.9 Government Initiatives
 
   
 
   
3. WOMEN CARE SCENARIO IN INDIA

3.1Women Care I-Gynecology & Obstetrics
3.2Women Care II- Cosmetics
    3.2.1Market Overview
    3.2.2Competition: Globalization Scope
    3.2.3Sales Prospects
 
   
 
   
4. THE FOOD AND NUTRITION INDUSTRY

4.1Fruit juices and drinks
4.2Foreign Direct Investment (FDI)
4.3Government Initiatives
 
   
 
   
5. PHYSIOTHERAPY AND REHABILITATION IN INDIA

5.1 Summary
5.2 Market Trends
5.3 Competition
5.4 End Users
 
   
 
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1. INDIAN HEALTHCARE SCENARIO
 

India's healthcare sector has been growing at a frenetic pace in the past few years. The healthcare sector in India has estimated to be worth US$ 40 billion by 2012, according to Pricewaterhouse Coopers in its report, 'Healthcare in India: Emerging market report 2007'. Revenues from the healthcare sector account for 5.2 % of the GDP, making it the third largest growth segment in India. Indian government has allowed foreign direct investment upto 51% in hospital services and upto 26% in healthcare insurance. Also, government has reduced custom duty on medical equipments by 5% and import duty on life saving equipment has been reduced from 25% to 5%. Moreover, Healthcare costs in India are about 1/10 of those in other countries.


1.1Investments

The opportunities presented by the healthcare sector have made it a major draw for potential investors.

Medical care services provider Apollo Hospitals group will invest about US$ 235.69 million in the next 18 months to set up 15 hospitals in tier-II and tier-III cities in India.

  • The Indian government plans to invest US$ 177.22 million across the golden quadrilateral (GQ) project, to develop nearly 140 trauma care centers on the 6,500 km long north-south and east-west corridors.

  • Competitor Fortis Healthcare Ltd will add 28 hospitals to its 12-hospital chain by 2012.

  • George Soros's fund Quantum and BlueRidge bought 10 % in Fortis Healthcare.

  • Manipal Health Systems raised over US$ 20 million equity from IDFC Private Equity Fund.

  • Bangalore-based HealthCare Global Enterprises raised over US$ 10 million in equity from IDFC.

  • Metropolis Health Services, a diagnostic chain, raised over US$ 8 million in equity from ICICI Venture.

  • Investment firms Apax Partners, IFC and Trinity Capital have invested over US$ 200 million in hospital firms.

1.2 Private Healthcare

With private healthcare driving a large chunk of healthcare in India, the stage is set for private healthcare players to take the wing.

  • Global Hospitals in Hyderabad, which had a modest beginning as a 150-bed facility dedicated to multi-organ transplantation in Hyderabad, is set to invest close to US$ 178 million in a couple of years to set up hospitals in other metropolitan cities.

  • Mumbai-based healthcare firm Wockhardt Hospitals is planning to set up 14 super-specialty hospitals across the country over the next two years, which could entail an investment of up to US$ 152 million.

  • Apollo Hospitals, Asia's largest healthcare group, is planning to expand its operations by setting up 50 hospitals across the country, including many in tier-II cities. It will invest US$ 5-9 million in each of the facilities.

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1.3 Dentistry in India


Dental treatment in India is becoming increasingly popular with foreign visitors. Dental treatment is sometimes not reimbursed by the national health schemes of some countries and is expensive. They can come to India and get their teeth fixed at a fraction of the cost back home.

A dentist can charge US Dollars 300 to 400 for a filling. It costs only US Dollars 20 in India. A root canal is US Dollars 3,000 in the West but only US Dollars 70 to 100 in India. Dentures can cost US Dollars 1000 overseas but only US Dollars 200 in India.

In the UK, where National Health Service covers dental health, a root canal patient will have to wait for over a year. The choice would be between bearing the pain and visiting a private doctor and paying an exorbitant fee. Britishers are taking the third option. Curing their teeth while touring India.

Some medical insurance firms in the UK are taking the initiative and are coming up with plans to sell India as a destination for pleasure-cum-business tourism.

There exists a highly energetic community of 80,000 dentists, offering world-class standards while serving an astonishing one billion population. The dentist population ratio of 1:300,000 in the 1960s stands at 1:22,000 today, demonstrating the vitality of the profession. Like anywhere else in the world, urban bias exists in India. Government hospitals and establishments treat 25% to 30% of the population for their dental ailments, while the remainder seeks treatment thorough private clinics.

Dental equipment and materials used by the profession are provided by both indigenous and international companies. A favorable import duty structure has boosted global trading and created opportunities for international dental manufacturers to establish joint ventures, tapping into the enormous market potential of this liberalized vibrant economy.

The 92nd FDI World Dental Congress at New Delhi is the perfect event through which to expose the untapped potential of the Indian dental profession and market to the rest of the world.

The Indian Dental Association, with its strong global affiliations, focuses on supporting dentists and dental students while working to improve dentistry in India.

Here is a small price comparison chart for tourist information:

 

USA & Europe

India

Root Canal Treatment

$ 1000 

$ 100 

Metal free porcelain crown
(Procera Crowns )

$ 800-1000 

$ 300

Composite Restoration
(White Restoration)

$ 500 

$ 40 to $ 50 

A brand new smile

$ 10,000

$ 4000 

Dental Implant ( Nobel Biocare)

$ 4000-5000

$ 1000

Teeth whitening                   

$ 700

$ 250



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1.4 Medical equipments and IT

With the potential of the healthcare sector being what it is, ancillary industries such as healthcare equipment and information technology in healthcare are also witnessing a spurt.

The soaring growth projections have prompted foreign medical equipment makers to float Indian subsidiaries -- 30 of them received import clearances in 2007 alone. Boston Scientific, Abbott, Becton Dickinson, Guidant, Medtronic, B Braun, Johnson & Johnson, DePuy, Advanced Medical Optics and Stryker are among the leading firms, whose Indian subsidiaries received approvals to import medical devices during the year.

Investments into the medical and surgical instruments segment amount to US$ 115.29 million over the period August 1991 to April 2007. A recent FICCI-Ernst & Young study has predicted 15-20 % growth for the Indian medical equipment market and estimated market size to be about US$ 5 billion by 2012.

Hospitals have realized that information technology (IT) can be an effective tool towards efficient systems. According to a report by Springboard Research, India has the fastest growing healthcare IT market in Asia, with an expected growth rate of 22 %, followed closely by China and Vietnam. In fact, the Indian healthcare technology market is poised to be worth more than US$ 254 million by 2012.


1.5 Medical Tourism

The attraction of high quality healthcare facilities at competitive costs has been instrumental in a large number of foreign arrivals to access healthcare services in India. Going by the current pace with which this segment has been growing, the CII-McKinsey study estimates that revenues from this segment could touch US$ 2.2 billion by 2012 (from the current figure of US$ 333 million).

The number of patients visiting India for medical treatment has risen from 10,000 in 2000 to about 100,000 in 2005. With an annual growth rate of 30 %, India is already inching closer to Singapore, an established medicare hub that attracts 150,000 medical tourists a year.

Indian hospitals are fast becoming the first choice for an increasing number of foreign tourists. Over 1, 50,000 medical tourists traveled to India in 2002 alone, bringing in earnings of US$ 300 million. India's growing reputation as a major medical tourism destination is attracting more and more visitors from Gulf countries with many travel agents now offering packages combining treatment with a vacation.
 

Cost of Key HealthCare Procedures

Currency: USD

US

Thailand

India

India healthcare cost-% of US

Cardiac surgery

50,000

14,250

4,000

12.5

Bone marrow transplant

62,500

62,500

30,000

13.33

Liver transplant

500,000

75,000

45,000

11.11

Orthopedic surgery

16,000

6,900

4,500

3.56

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1.6 Ratings

In recognition of the quality of healthcare delivery services in India, a number of Indian hospitals have received accreditation from international agencies worldwide.

  • Five hospitals in India -- Indraprastha Apollo Hospital (New Delhi), Apollo Hospital (Chennai), Apollo Hospital (Hyderabad), Wockhardt Hospital (Mumbai) and Shroff Eye Hospital (Mumbai) -- have been accredited to the leading healthcare accreditation agency in the United States, Joint Commission International (JCI).

  • NHS of the UK has indicated that India is a favored destination for surgeries.

  • The British Standards Institute has now accredited the Delhi-based Escorts Hospital.

  • India's independent credit rating agency CRISIL has assigned a grade 'A' rating to super specialty hospitals like Escorts and multi specialty hospitals like Apollo.

  • Wockhardt Hospital has an exclusive association with Harvard Medical International, the global arm of Harvard Medical School, the world's leading medical institution.

  • Max Healthcare, in collaboration with Singapore General Hospital, is into clinical practice, research and training.

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2. PHARMACEUTICALS, NUTRACEUTICALS & BIOTECHNOLOGY IN INDIA

The Indian pharmaceutical sector is witnessing tremendous growth with the contract research and clinical trials businesses taking wing, and the new patent regime opening new avenues for players in the country. The country's pharmaceutical market is a US$ 7.3 billion opportunity with the domestic retail market expected to cross the US$ 10 billion mark in 2010 and be worth an estimated US$ 12-13 billion in 2012.


  • The Indian pharmaceutical industry ranks 4th in terms of volume (with an 8 % share in global sales) globally.

  • In terms of value it ranks 13th (with a share of 1 % in global sales) and produces 20-24% of the world's generic drugs (in terms of value).

  • India is also one of the top five active pharmaceutical ingredients (API) producers (with a share of about 6.5 %).

2.1 Growth


According to a McKinsey study, the Indian pharmaceutical industry is projected to grow to US $ 25 billion by 2010 whereas the domestic market is likely to more than triple to US$ 20 billion by 2015 from the current US$ 6 billion to become one of the leading pharmaceutical markets in the next decade.

The following factors have fuelled the growth for the drugs and pharmaceutical market:

  • A huge patient base

  • Increasing incomes

  • Improving healthcare infrastructure

  • An increase in lifestyle-related diseases

  • Penetration of health insurance

  • Adoption of patented products

  • Patent expiries and aging population in the US, Europe, and Japan

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2.2 CRAMS


Contract research and manufacturing services (CRAMS) has become a promising medium for the Indian pharma industry, with India increasingly being viewed as global hub for CRAMS. Over the last 5 years the CRAMS industry has been contributing close to 8 %t of the total Indian pharmaceutical business. Developed countries are expected to further propel the CRAMS industry to grow at a CAGR of nearly 32 % from 2006 to 2013 as India offers global pharma companies both quality and cost advantage.

Contract research--including both drug discovery research and clinical research--has been growing at a phenomenal rate. While clinical trials represent 65 % of this market, new drug discovery makes up the remaining 35 %. Frost and Sullivan estimates outsourced contract research in India to reach US$ 2 billion by 2010. Similarly, according to a McKinsey report, the global clinical trial outsourcing to India in the pharmaceutical industry is estimated to be worth US$ 1.23 billion by 2010. Over 15 prominent contract research organizations (CROs) are now operating in the country which includes names such as Novartis, Johnson & Johnson, Pliva, Astra Zeneca, Bristol-Myers Squibb and GlaxoSmithKline among others.

Contract manufacturing is another new opportunity for the Indian pharmaceutical industry. Already, India has the largest number of US Food and Drug Administration (US FDA)-approved plants outside the US, with over 100 facilities. The Boston Consulting Group estimates that the contract manufacturing market for global companies in India would touch US$ 900 million by 2010.

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2.3 Generics

According to a report by global pharmaceutical market intelligence company, IMS Health the Indian generic manufacturers will grow to more than US$ 70 billion as drugs worth approximately US$ 20 billion in annual sales will face patent expiry in 2008. In fact, with nearly US$ 80 billion worth of patent-protected drugs to go off patent (including 30 of the best selling US patent-protected drugs) by 2012, Indian generic manufacturers are positioning themselves to offer generic versions of these drugs.

Already, Indian drug companies account for over 25 % of the total generic drug applications made to the FDA of US, which accounts for over half of the US$ 60 billion market. The US FDA's latest generic initiative GIVE (Generic Initiative for Value and Efficiency)-aimed at increasing the number and variety of generic medicines available to consumers and healthcare providers -- is expected to further fuel the export plans of Indian pharmaceutical companies.


2.4 Drug Master Filings (DMFs)

DMFs are confidential, proprietary assets that present to the US FDA the formulae, processes, test methodology, and other data relevant to the manufacture of products used in the composition, packaging and processing of pharmaceuticals or biologics

Indian companies like Aurobindo Pharma, Wockhardt, Ranbaxy, Dr Reddy's Lab and Sun Pharma have been in the fore-front in this segment. out of the total 187 DMFs filed with the US FDA during October-December 2007, Indian companies alone accounted for 89 DMFs, accounting for a whopping 47.6 % of the total DMFs.

While Ranbaxy filed the highest number filings with 13 DMFs, Dr Reddy’s and Aurobindo Pharma followed next with 10 DMFs each.


2.5 Nutraceuticals in India

Nutraceuticals and functional foods represent one of the fastest growing markets in the developed world. The worldwide market for these products is estimated to be about 86 billion dollars with an annual growth rate of 17 %. Considering the current trends towards healthcare cost reduction and the growing consumer interest in preventive health, it is expected that this industry will continue to exhibit strong growth rate in the coming years as well. India is relatively a new market and upcoming market in nutraceuticals. The size of the Indian industry is likely to reach about Rs. 1,000-1,200 crores in the next four years. All major pharma players are in the process of entering this market.

India is home to almost all kinds of plants ranging from tropical, sub-tropical and temperate zone plants. Also the advantage of knowledge based remedies gives India tremendous leads in finding newer applications (because of Ayurveda). Indian Scientists have been active in this field for decades; pay off period is here now!

The level of exports from India is still small, perhaps less than Rs. 750 crores if one excludes Psyllium. The major importing countries are the U.S., Europe and Japan.

India can become a big player in this industry if it develops clinical documentation and scientific basis to support claims of safety and efficacy. Companies such as Sami have succeeded because they have developed the required clinical documentation and have done clinical studies in the U.S. thus developing credibility.

India is an interesting geography for several global drug majors who are attracted by the huge talent pool, scientific skills and cheap labour that has enabled Indian companies manufacture drugs at about a third of the cost in the West.

 

2.6 Biotech Industry in India

The Indian biotech industry – accounting for 2 % of the global biotech market – has the potential to develop as a key player, generating revenues worth US$ 5 billion.
The domestic biotechnology industry is now a US$ 3 billion sector, registering 30 % growth in 2007-08 over the previous year. Furthermore, it is estimated that this sector will grow to occupy 140 million square feet by 2010, creating employment for a million by means of its products as well as its services
The Indian biotechnology sector - with its 'low cost, high value' proposition - has been growing at 35 % to 40 % annually for the last three years with over 340 companies. The domestic biotechnology industry, with growth rate of 30 % in 2007-08 over 2006-07, has grown to become a US$ 3 billion industry.
Bangalore especially has been at the helm of the country's biotech developments, what with:

  • an increased investment of US$ 580 million with Bangalore attracting the maximum share estimated to be worth US$ 250 million; and
  • an estimated demand for approximately 6.5 million square feet during 2007–10, according to Cushman & Wakefield analysis.

Hyderabad has been a firm anchor for India's biotech industry, with the Genome Valley Project attracting foreign exchange worth US$ 1.24 billion from pharmaceuticals, biotech chemicals and allied chemicals' companies.


2.7 Investments in Biotech sector

India's biotech sector is on the threshold of a colossal growth in the coming decade with investments flowing in from all corners. Investments in this sector crossed US$ 580 million in 2006–07, with outlays from companies like Jubilant, AstraZeneca, GE Healthcare and Biocon. India is becoming one of the most favored destinations for collaborative R&D, bioinformatics, contract research and manufacturing and clinical research.

  • Deakin University of Australia proposes to establish a base in Bangalore, as part of their Deakin India Research Initiatives, with an investment of US$ 68 million in a research institute through which it aims at 400 PhDs in the biotech sector.

  • The government's streamlined regulatory framework, policies and fiscal benefits have resulted in a functional genomics project with an investment of US$ 8 million.

  • Biocon's AxiCorp investment heralds the company's European foray for biosimilars like recombinant human insulin.

  • Avesthagen attracted over US$ 40 million from a leading European Venture Capital.

  • Shapoorji Pallonji Biotech Park and the ICICI Knowledge Park have attracted investments of over US$ 100 million.

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2.8 Mergers & Acquisitions

The number of mergers and acquisitions in the recent years is testimony to the emerging growth in the Biotechnology sector:
  • Biotech major Biocon has firmly pitched itself in the European market by snapping up 70 % stake in German pharma player AxiCorp in a deal worth about US$ 42.85 million, enabling it to market injectible insulin, generics, biosimilars and biologics in the region.

  • Reliance Life Sciences acquired 74 % majority stake in the UK-based Gen Medix.

  • Nicholas Piramel acquired UK's Avecia Biopharma.

  • Biocon acquired the intellectual property assets of US- based Nobex Corp. and entered into co-development with Bentley Pharma.

  • Merrieux Alliance picked up a 60 % stake in Hyderabad based Shantha Biotechnics.

  • Tata group promoted biotech firm Advinus inked a US$ 150 million research deal with Merck

  • Wockhardt has acquired Pinewood Laboratories a branded generic pharmaceutical company in Ireland estimated to be worth US$ 150 million.

  • ITC acquired Australian agri-biotech company Technico which has global operations.

2.9 Government Initiatives

India is among the first few countries in the developing world to have recognized the importance of biotechnology as a tool for advancing growth in the agriculture and health sectors. The Government established the Department of Biotechnology (DBT) in 1986 as the apex body to identify priority areas and evolve a long-term plan for the development of biotechnology.

The Indian government strong and committed support has been an important factor in the development and growth of this sector:

  • The government has al